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EILUJ Beauty

A butterfly in an eight-sided ring and a wordmark drawn in one fine line: beauty that does not need to raise its voice.

Client
EILUJ Beauty
Service
Logo & brand identity
01The challenge
A beauty brand needed an identity as quiet and precise as its products, one that holds on a lipstick case as well as on a shopping bag.
02The idea
A butterfly, for lightness and change, drawn from two mirrored strokes inside an eight-sided ring.
03The solution
A wordmark in one fine line with BEAUTY standing upright beside it; warm sand and soft black, rose gold on the products.
04The result
A mark that holds at the size of a lipstick cap and across a whole bag.
The EILUJ range in rose gold: lipstick, cases and a compact on marble, a pink shopping bag and a black card
On the range

01The mark

Two mirrored strokes make the butterfly's wings; the ring around it has eight soft sides.

The wordmark is one thin line, the J dropping below the others and BEAUTY standing upright beside it.

The butterfly in its ring, black on sand
The butterfly in its ring, sand on black
The EILUJ wordmark with BEAUTY upright beside it, black on sand
The wordmark, sand on black
The wordmark above the mark, black on sand
The wordmark above the mark, sand on black

The mark, the wordmark and the two together

02The colour

Warm sand and a soft black, and rose gold on the products.

Sand#E0D7CD
Black#1E1D1B

Quiet, and impossible to miss.

Client
EILUJ Beauty
Design
Uyáva Studio
  • Logo and mark
  • Wordmark
  • Lockups
  • Colour
  • Packaging mockups
Next case Resilience IQ

Worked with

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Tell us what you are imagining, one piece or the whole brand, in a few words. We reply with questions, not a template.

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