Start a project

Nova Wax

Professional wax, sold like skincare: soft lilac, studio grey and one clear offer in every frame.

Client
Nova Wax
Service
Social media & campaigns
01The challenge
A professional wax brand needed to win two audiences: first buyers with an offer, and estheticians with a programme of their own.
02The idea
Wax, sold like skincare.
03The solution
Soft lilac and studio grey, three messages in one look, each one square for the feed and upright for stories and TikTok.
04The result
A campaign that reads as one brand on every format.
An ad: Luxury Waxing Lives Here, 15 percent off with code SOCIAL15, the products on grey plinths
An ad: an esthetician by a wax warmer, Smooth skin is always in season, 15 percent off
An ad: Crafted by an esthetician, loved by your skin, with photos of a facial wax
An ad: Nova Pro Partnership, an ambassador programme for professional estheticians, Apply now

01The campaign

Three messages in one look: luxury waxing, skin crafted by an esthetician, and Nova Pro, the ambassador programme for estheticians.

Each comes square for the feed and upright for stories and TikTok.

A story: Luxury Waxing Lives Here, 15 percent off
A story: Smooth skin is always in season
A story: Crafted by an esthetician, loved by your skin, code SOCIAL15
A story: Nova Pro Partnership, Apply now

Stories and TikTok

The Luxury Waxing post on a phone lying on grey stones

Smooth skin is always in season.

Client
Nova Wax
Design
Uyáva Studio
  • Campaign concept
  • Key visuals and ads
  • Feed, story and TikTok formats
  • Partnership programme
  • Editable source files
Next case TRĒ House

Worked with

Your turn.

Tell us what you are imagining, one piece or the whole brand, in a few words. We reply with questions, not a template.

What do you need