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SkyMove

A training-gear brand drawn from one sign: two brackets at 45 degrees that look as if they are already moving.

Client
SkyMove
Service
Rebrand, the whole brand
Year
2026

01The brief

SkyMove sells what people train with every day: dumbbells, kettlebells, mats, bands, bottles and baselayers.

They came to us for a rebrand: to give home and gym gear the confidence of the best sportswear, and to make every piece of it known at a glance, across a street or a gym floor.

A sprinter leaving the blocks in lime and black under the words Move without limits

02The idea

Movement, held still. The S is two brackets set at 45 degrees, always about to slide past each other.

That one angle sets everything else: the speed lines, the icons, the pattern, the way the mark folds over the corner of a box.

The SkyMove logo on black: lime mark and MOVE, white SKY
The SkyMove logo in black on lime
The S mark drawn on 45-degree construction lines
The mark on its 45° grid
Six versions of the logo and the mark on black, lime, white and grey
Logo and mark, on every ground
A lime poster with Move without limits on a concrete wall
The S mark used as a window onto a cyclist at speed

The mark as a window

03The system

Six colours led by lime, which does the shouting; black does the rest.

Remora Sans W5 sets the headlines in capitals, Montserrat carries everything else. A pattern and 26 icons are drawn on the grid of the mark: 4-pixel lines, corners cut at 45 degrees.

Lime#D9FF00
Black#000000
White#FFFFFF
Graphite#1A1A1A
Concrete#3A3A3A
Text grey#767676
The two typefaces: MOVE in Remora Sans W5 Medium, Aa in Montserrat
Remora Sans W5 and Montserrat
Lime speed lines at 45 degrees on black
Speed lines
A boxer hitting a heavy bag at night
A woman running across a bridge at dawn
A man running across a bridge
A man lifting a kettlebell in a dark gym

Photography: people mid-move, in black and lime

Nine category icons in lime on black
26 icons on the grid of the mark
Six property icons in black on lime
An icon on its 48-pixel grid beside the interface icons
Four icons made into lime 3D objects
Three property icons printed on the side of a lime box
The icons on the pack

04Digital

The store is built from the same system: the S as a window onto the hero, lime for every action, the icons in the menu and on every product.

Around it, an app icon that reads at 60 pixels, a feed that moves between motion, product and one bold line, and stories made for the thumb.

The store

The store on two phones: the hero and the Hex Dumbbells page
The Hex Dumbbells product page in a browser window
The product page
Five phone screens of the home page: the hero, the categories, the bestsellers, recovery and the campaign
Five phone screens: the properties, Instagram, the product page, choosing a weight, more gear

Made for the thumb, page by page

The SkyMove store on a phone: The hero
The SkyMove store on a phone: The categories
The SkyMove store on a phone: The bestsellers
The SkyMove store on a phone: Recovery
The SkyMove store on a phone: The properties
The SkyMove store on a phone: The campaign
The SkyMove store on a phone: Instagram
The SkyMove store on a phone: The Hex Dumbbells page
The SkyMove store on a phone: Choosing a weight
The SkyMove store on a phone: More gear

The store on a phone, screen by screen

The whole SkyMove home page, in three columns
The home page, whole
A 3 by 3 Instagram feed of photos and posts
The feed
A post: one black hex dumbbell floating on lime
A story: a runner lacing lime laces, Lace up. The city is still asleep.
A story: stretching on a mat, Recovery is part of the plan.
A story: a hand gripping a dumbbell, Move without limits

Stories

The SkyMove app icon, large and on a phone home screen
The app icon

One angle, from the mark to the box it ships in.

05On every product

Black stock with lime edges for print. On the packs, lime and black, a giant mark folded over the corners, and nothing a buyer does not need.

On what people wear the mark goes small; on what they carry it goes large.

A stack of black business cards with lime edges
A letterhead, a black envelope with a lime flap and a lime pen on concrete
Stationery
The open brand book: a giant black mark on lime beside layout pages

The brand book

The SkyMove product set on concrete plinths: dumbbells, bottle, ball, mat, pouch and box

The range

The box range in lime and black on concrete plinths
An open shipping box sealed with lime tape printed with the mark
Tape that carries the mark
A black box for a thermal baselayer with a window, a lime line and three icons
A rolled black training mat in a lime sleeve with a giant mark
A black hang tag with a lime mark on a training shirt with lime seams
Two people on a rooftop in a black hoodie and a t-shirt with the lime mark
A black cap and bottle with the lime mark and a lime towel
A lime tote bag with a giant black mark, carried down a street

06Out in the world

A gym, a pop-up, a bus stop, a subway passage and a corner screen at night.

The line is said once, big, in the letters of the logo.

A dark gym wall with the illuminated SkyMove logo and the products below
A lime container pop-up store on a city street at dusk
The pop-up
A concrete gym corridor with zone icons on black doors
Wayfinding
A corner screen at night: Move without limits with a dumbbell on lime, and a boxer
A bus stop lightbox with a cyclist and Move without limits
A subway poster: Move without limits on lime beside a sprinter
Out of home
Client
SkyMove
Design
Uyáva Studio
Typefaces
Remora Sans W5 by G-Type
Montserrat by Julieta Ulanovsky
Year
2026
  • Logo and mark
  • Colour and typography
  • Icon set
  • Pattern and graphics
  • Photography direction
  • Stationery
  • Brand book
  • Packaging
  • Merch and apparel
  • Space and wayfinding
  • Campaign
  • Website
  • Social and app icon
Next case Zillow

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