Start a project

Zillow

A calmer Zillow: one search on the first screen, and every section after it doing one job.

Client
Concept, not commissioned
Service
Website design, UX/UI
Year
2025

01The brief

A conceptual redesign of Zillow, the leading US real-estate platform: a clearer, more modern interface and simpler navigation, keeping the brand people already trust.

A personal project, made to show how we approach a website. Zillow was not a client.

  1. Research
  2. Moodboard
  3. User flow
  4. Wireframes
  5. UI design

02The problem

The old site looked cluttered: weak hierarchy, faint calls to action, crowded sections and uneven spacing pulled people away from the one thing they came for, a home.

The Zillow home page before: a busy search hero and rows of listing cards
Before
The redesigned home page: a search on the hero, about, agents
After

03The solution

A clean layout built around one search on the first screen, clearer calls to action, and a flow that reads: about, properties, agents, what clients say, questions.

3D illustration, modern type and even spacing build trust on every device.

The home page

04The system

One typeface, Maven Pro, in capitals for the headlines. Five colours led by a bright blue. One grid and one set of components shared by the phone and the desktop.

Bright blue#006BFF
Navy#011366
Dark blue#121A25
Light grey#DBDBDB
Dark grey#636363
Maven Pro: a large Aa and the headline Easy way to find your perfect property
Maven Pro
The layout grid on the About section, on a phone and on the desktop
The grid, phone and desktop
The UI kit: search buttons, tabs, arrows, question cards, the property card and the testimonial
Components

05Every screen

Designed for the phone first, then the desktop: the same search, cards and questions, sized for the thumb.

The redesigned Zillow on a phone lying on concrete

Phone first

Hands holding a tablet with the redesigned properties section: Discover our top properties

Then the tablet and the desktop

Five phone screens: the hero, about, agents, properties and what clients say

Made for the thumb, screen by screen

The redesigned Zillow on a phone: the hero
The redesigned Zillow on a phone: about
The redesigned Zillow on a phone: an agent
The redesigned Zillow on a phone: properties
The redesigned Zillow on a phone: what clients say
The redesigned Zillow on a phone: questions

The site on a phone, screen by screen

The redesigned Zillow home page on a laptop on a perforated metal desk: Easy way to find your perfect property
Client
Concept, not commissioned by Zillow
Design
Kristina Kurynytska, Uyáva Studio
Typeface
Maven Pro by Joe Prince
Year
2025
  • Research
  • Moodboard
  • User flow
  • Wireframes
  • UI design
  • Desktop and mobile
  • UI kit and components
Next case JR Partners

Worked with

Your turn.

Tell us what you are imagining, one piece or the whole brand, in a few words. We reply with questions, not a template.

What do you need