Submission Capital
A lion in a shield, in copper on charcoal: a mark that stands as still and sure as the capital behind it.
- Client
- Submission Capital
- Service
- Logo & brand identity
- 01The challenge
- A capital firm needed a mark of strength and trust that would stand as well on a lobby wall as on a business card, and look established from the first day.
- 02The idea
- The lion as the guardian of capital: calm, in profile, held inside a shield.
- 03The solution
- A lion drawn in long strands of mane, a wide and heavy name with CAPITAL set small beneath it, copper on charcoal, in colour and in one colour, vertical and horizontal.
- 04The result
- An identity that reads as metal on a wall and as a seal on paper.
01The mark
A lion's head in profile, its mane falling in long strands, held inside a shield.
The name is set wide and heavy, with CAPITAL small and spaced beneath it, on its right edge.
02The colour
Bright copper and a deeper copper tan, on charcoal and on white.
On the wall the copper becomes metal.
Bright copper#FFB476
Charcoal#1F2226
Copper tan#DD8E65
White#FFFFFF
Horizontal and vertical, in colour and in one colour
Strength, cast in copper.
- Client
- Submission Capital
- Design
- Uyáva Studio
